Hire a Good Proofreader

Even the best copywriters make mistakes. But the last thing you want is to lose credibility because of a typo. Our rule of thumb is no matter how small the job, everything gets proofed before production. Having a proofreader in place saves you time, money and...

Split Testing Offers Valuable Data

Split testing is an evidence-based practice designed to extract data with the goal of improving website metrics, form completions or purchases. It’s an important marketing tactic, and when used properly, helps clients boost sales and outperform a competitor. Read More...

Benefits of an Editorial Calendar

Before you start pushing content, create an effective workflow for developing and posting on social media platforms. Establishing an editorial calendar organizes your content and ensures you always have content to post. Depending on your industry, you should consider...

Consider a Customer Loyalty Program

I have a confession. I hate loyalty cards and almost always decline the offer when asked. I refuse to hold up the checkout line by searching through a bunch of cards just to find the one that may get me one step closer to a discount or freebie. But when done right,...

The Power of Infographics

When it comes to accessing information online, knowledge must be conveyed quickly, concisely and interestingly. And that’s why the growth of infographics boomed so quickly. A strong infographic can make a big impact on how often the information is accessed and one’s...