The Power of Pathos – Marketing Edition

When it comes to marketing, ethos, pathos and logos are all employed in some way, shape or form. But, for now, let’s focus on arguably the most effective and powerful marketing tactic of the three: pathos. Pathos is the act of appealing to an audience by evoking their...

3 Ways to Spice Up Your Social Media

Social Media – It’s fun! It’s interactive! It’s entertaining! But after months of seasoning your platforms with the same old salt and pepper mixture, it’s scary to experiment with new flavors. Lucky for you, we’ve come up with a list of three undoubtedly...

Finding Success Through Confidence

Challenges are something we’re drawn to. We’re inspired by tasks that make us think outside the box. With a strict timeline and unfamiliar product association, the project we recently took on pushed us to our limit. Two Weeks to Create a Display for 1,000 Stores...

How We Made History Through Crowdfunding

As expert marketers and designers, Dazium has the power to turn nothing into something. We recently undertook a large project assisting a nonprofit organization we have been working with for years. They needed our help to make the impossible possible, so that’s what...