Entrepreneur vs. Wantepreneur

It seems like everyone these days are calling themselves an entrepreneur, chasing money, success and status. Yet the idea of “easy earnings” is often fantasized about the over passion, innovation and effort that true entrepreneurs obtain. Truth be told, there are...

The Power of Pathos – Marketing Edition

When it comes to marketing, ethos, pathos and logos are all employed in some way, shape or form. But, for now, let’s focus on arguably the most effective and powerful marketing tactic of the three: pathos. Pathos is the act of appealing to an audience by evoking their...