Are You Falling Behind in Social Media?

What platforms are competitors using to share their content? What are they doing that has users liking them, responding to their tweets and even reading their blogs? What’s your social media strategy? And is it working? Read More Facebook, YouTube, Twitter, Instagram...

Building Your Brand Personality

Every business has a brand personality and it’s the job of a designer to bring that personality to life. As the Client You first need to have an idea of the specifications or concepts that fit the personality of your company. Before you engage a designer and initiate...

Hire a Good Proofreader

Even the best copywriters make mistakes. But the last thing you want is to lose credibility because of a typo. Our rule of thumb is no matter how small the job, everything gets proofed before production. Having a proofreader in place saves you time, money and...

Split Testing Offers Valuable Data

Split testing is an evidence-based practice designed to extract data with the goal of improving website metrics, form completions or purchases. It’s an important marketing tactic, and when used properly, helps clients boost sales and outperform a competitor. Read More...

Benefits of an Editorial Calendar

Before you start pushing content, create an effective workflow for developing and posting on social media platforms. Establishing an editorial calendar organizes your content and ensures you always have content to post. Depending on your industry, you should consider...

Consider a Customer Loyalty Program

I have a confession. I hate loyalty cards and almost always decline the offer when asked. I refuse to hold up the checkout line by searching through a bunch of cards just to find the one that may get me one step closer to a discount or freebie. But when done right,...